4.07.2010

Yelp's Increase in Transparency

Straight from Yelp's own blog: http://officialblog.yelp.com/2010/04/announcing-steps-to-avoid-confusion-increase-transparency.html

In response to the recent allegations and lawsuits regarding Yelp's unfair business practices (see related post), the CEO has issued a blog post regarding two significant changes to its operations: 1) adding the ability for people to see the reviews filtered by their review filter and 2) eliminating the "favorite review" feature.

"Lifting the veil on our review filter and doing away with "Favorite Review" will make it even clearer that displayed reviews on Yelp are completely independent of advertising -- or any sort of manipulation. "

Furthermore, here is a video explaining how the review filter works. Well, it's also sort of an advertising tool, but it gets the job done:

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