http://www.nytimes.com/2010/03/18/technology/18webtv.html?partner=rss&emc=rss
"Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes.
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The Google TV software will present users with a new interface for TVs that lets them perform Internet functions like search while also pulling down Web programming likeYouTube videos or TV shows from Hulu.com. The technology will also allow downloadable Web applications, like games and social networks, to run on the devices.
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For Intel, the effort represents a way to get its line of energy-efficient Atom chips, currently found in laptops, into TVs. Intel executives have talked for a couple of years about creating PC-like TVs, contending that it will take the horsepower of a mainstream chip to play high-definition movies well on bigger screens. Any success with TVs would help Intel get into a new, high-volume market and possibly offset some of the pressure the company now feels from rivals creeping up into computers.
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Sony, however, hopes to gain an edge over competitors by bringing out the first appliances and possibly TVs running the software, perhaps under a new brand. The Japanese consumer electronics giant, which owns Sony Pictures, is not expected to put its movie content directly on the devices but will probably have a link to a digital store"
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